Archive for November, 2008

Why Are Blogs Are Good for SEO?

Monday, November 17th, 2008

I’ve been trumpeting the benefits of blogging for search engine visibility for a while now, and here’s why:

1. Blogs are all about content. Search engines love content. They don’t love Flash, and they’re still struggling with photos and video, but they absolutely get content.

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Blog Earnings Reports

Monday, November 3rd, 2008

The trend among some top bloggers is to publish monthly earning reports showing how much income they have generated the previous month.

While it may seem impressive to earn $1,000, $5,000 or even $35,000 a month from your blogging efforts, I feel that the raw number can be a crude way of judging the “success” of your blog and will not be as meaningful as using other metrics.

A more significant statistic is to determine your average revenue per unit (ARPU) or income earned per visitor.

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