Shaun Low

For the past couple of years, people have been asking if blogging is now dead. Now, as you read this blog post, you might expect that if I took the time to write it, I probably don’t agree. And I don’t. But the “blogging is dead: crowd does have a point–I just don’t think the situation is as extreme as they say.

Now, I could go ahead and list all the reasons that blogging is not dead, but truthfully, that misses the point. The reason that people love to declare things dead runs deeper than some analytical look at the pros and cons. What’s really happening here is simple human nature’s interest in finding the answer.

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“Our target audience is too old for blogs. They’re too old for Tweeter (sic). They’re too old for Facebook. I don’t see our audience reading blogs.”

At those words my ears perked up. I grabbed my cup of coffee and sauntered swaggered strode into the conference room where a couple of my co-workers were meeting with a prospect who came in to talk about search engine optimization for their site that targets women over 40.

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