Smart Marketing by Carlsberg
Friday, August 17th, 2007Here is a perfect example of internet marketing at its best. Everyone knows the old mentos and Diet Coke experiment. Well if not I will quickly explain it, put a mentos tab into a 2 litre Diet Coke bottle, sit back and watch it fizz like Old Faithful. Well this video basically makes fun of that experiment..you’ll understand once you see the video. The guy puts a mentos in the beer (Carlsberg) and waits to see what happens.

This video is really funny but at the same time it is a great marketing ploy on Carlsberg’s behalf. They made a funny video with the center of attention being around their product, (their beer). This video has already been viewed over one million times. Thats basically one million impressions of free advertising. This silly 40 second video probably cost Carlsberg nothing to make and now has been seen by over one million viewers. Nothing new in the internet world just thought I would like to share this.


