Shaun Low

Thanks to Webconfs there is a easy to use list which outlines all of the major factors that affect your search result rankings. There is a score assigned to erach ranking factor which ranges from -3 to +3. Below is a summary of the most important factors:

Keywords

 Keyword in <title tag> (+3)
 Keyword in URL (+3)
 Keyword in anchor text (+3)
 Keyword in headings — <H1> and <H2>, etc (+3)
 Keyword in meta tags (+1)
 Keyword proximity (+1)
 Keyword mistypes and typos (0)
 Keyword dilution (-2)
 Keyword stuffing (-3)

Links

 Anchor text of inbound links (+3)
 Origin of inbound links (+3)
 Links from similar sites (+3)
 Number of backlinks, or inbound links (+3)
 Anchor text of internal links (+2)
 Many outgoing links (-1)
 Cross-linking (-3)

Content

 Unique content (+3)
 Frequent updates (+3)
 Keyword formatting and font size (+2)
 Poor coding or design (-2)
 Illegal content (-3)
 Duplicate content (-3)

Domains and Age

 Keyword-rich URLs and filenames (+3)
 Sitemap (+2)
 Site age (+2)
 Top-level domain (+1)
 Hyphens in URLs (+1)

Other factors

Site accessibility (+3)
Sitemap (+2)
Site size (+2)
Site age (+2)
Top-level domain (+1)
URL length (0)
Hosting downtime (-1)
Flash (-2)
Misused Redirects (-3)

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Posted in: Blogging, Ramblings, The Net |

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This entry was posted on Tuesday, June 12th, 2007 at 5:49 pm and is filed under Blogging, Ramblings, The Net. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.