Conversational Marketing as a PR Technique
Jan. 4th, 2008 by Sally FalkowIn a recent post about who is in the conversation John Batelle said that while the online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent? Or the hosting, in this case.
Most writers who have a following online write because it’s a passion. Readers/viewers come back because the content is compelling and they value the conversation.
Batelle makes the case that advertisers who are joining the conversation - those who are brave and innovative enough to learn the grammar and language - get the most bang for their marketing buck.
He cites some good examples in this long post about Conversational Marketing
Advertisers who use the medium to actually talk to their readers and get their feedback? Now where have I heard the phrases ‘establishing and maintaining relationships with your audience’ and ‘creating a climate of mutual understanding between an organization and its publics’? Oh yes, it’s in the definition of public relations.
Seems the ad folk are using PR tactics, And it’s working.
Take a leaf out of their book. Figure out where the your particular pilgrims are pitching their tents and learn the language and grammar of their conversation.
About the Author
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.
About The Author
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January 6th, 2008 at 9:34 am
I always try to word things in a particular manner on my blog, but I’m not sure if it’s making a difference with my readers or not.