Hitwise Launches Paid & Organic Search Tools

Dec. 5th, 2007 by Manoj Jasra

Hitwise today announced the addition of several new features to its Search Intelligence™ product, including Paid and Organic and Fast Moving Search Terms data.

Hitwise Search Intelligence™ provides the industry’s deepest and timeliest search behavior analysis available and is part of the Hitwise Competitive Intelligence service, which is based on how 10 million U.S. Internet users interact with more than one million websites on a daily basis.

The new features enable marketers to pinpoint opportunities to refine keyword portfolios and improve the effectiveness of search marketing campaigns.

Paid and Organic reports allow marketers to analyze which paid terms and organic listings have been most successful in driving traffic to competitive websites.

Fast Moving Search Term reports identify the terms that have increased in popularity each week across all search engines. This data can identify emerging search behavior trends to better understand what is top of mind with consumers.

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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

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Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful online campaign. Help convert visitors into customers by understanding them.