How Well Do Blogs Perform In Search?
Jun. 15th, 2009 by Thomas McMahonThere are a lot of people that will tell you that you need a blog because it’ll perform better in search engines and gain more traffic. This is not completely false, but it’s not exactly true either.
Blogs tend to perform better because of the abundance of content. Blogs empower users to create content in a way that is easy and fun. By doing so, users are creating content on a daily, or weekly, basis.
More content means more traffic and links. This is more for search engines to index, more for users to link to, and more to share with their friends and co-workers.
More visitors can then lead to more sales and conversions. The more eyeballs that are in front of your content, the better the opportunity to turn them into your customer.
The same could be done on a website, but that doesn’t happen. People view blogs as something different than a website. This is probably because most website were built back in the day when you pushed a page live and then had to add a link in the navigation and it was all very technical. With blogs, those technical items get removed as blogs automatically do all the work of updating navigation, categories, feeds, and even pinging the search engines of new content.
Search engines like content, and they like fresh content. Blogs make this easy by giving the users the tools to create content easily. This in turn makes search engines happy and bring more visitors to your site. So, in a way, blogs do perform better in search, but it’s because users are posting more often and interacting with them more than traditional websites.
What do you feel are advantages to having a blog as compared to a traditional website?
About The Author
Thomas McMahon is a SEO Designer for TopRank Online Marketing in Minneapolis, MN. His specialities inlude technical optimization of existing web sites, creating search engine friendly web designs, and blog optimization. He has also created a number of blog marketing tools, WordPress plug-ins and FireFox add-ons. Blog: http://bloggerdesign.comPosted in: The Net |
If you enjoyed this post, then make sure you subscribe to my RSS Feed.
June 28th, 2009 at 3:03 am
Hi Thomas, nice article. I agree with you that the advantages of a blog is that you can make much more content faster and simply compared to html sites. I only make blogs now, and they seem to work the best for me.
August 17th, 2009 at 5:37 pm
I think blogs are an advantage in the search engines, according to how my sites rank. Blogs are the fastest to get indexed, and seem to receive higher page ranks in my opinion.
October 14th, 2009 at 7:38 am
I think, any site need competent seo-campaign, and Any site can get a good position in search engine. Blog does not have advantages.
November 24th, 2009 at 11:39 pm
I think one of the main advantages of having your website use a blogging platform is the quick indexing aspect of blogs, I know on my personal blog they are always indexed quickly and the pages appear less than 1 hour on Google’s index.
Till then,
Jean