MySpace Falls, Facebook and MyYearbook Climb

Jan. 16th, 2008 by Manoj Jasra

Hitwise, today announced that MySpace.com averaged 76.35 percent of all U.S. visits in 2007 among a custom category of 53 leading social networking websites. Facebook.com, Bebo.com and BlackPlanet.com received the next largest number of visits, as each received 12.57, 1.24 and .87 percent, respectively. The remaining 49 social networking websites in the custom category accounted for 8.97 percent of U.S. visits. myYearbook had the largest year over year increaese with a jump of 407%.

Market Share of U.S. Internet Visits to Top 10 Social Networking Websites
Rank	Name	Domain	Dec-07	Dec-06	YoY % Change
1	MySpace	http://www.myspace.com/	72.32%	78.89%	-8%
2	Facebook	http://www.facebook.com/	16.03%	10.59%	51%
3	Bebo	http://www.bebo.com/	1.09%	0.99%	10%
4	BlackPlanet.com	http://www.blackplanet.com/	1.04%	0.96%	8%
5	Club Penguin	http://www.clubpenguin.com/	0.80%	0.54%	48%
6	Gaiaonline.com	http://www.gaiaonline.com/	0.76%	0.58%	31%
7	myYearbook	http://www.myyearbook.com/	0.73%	0.14%	407%
8	hi5	http://www.hi5.com/	0.63%	0.64%	-1%
9	Classmates	http://www.classmates.com/	0.55%	0.58%	-7%
10	Yahoo! 360	360.yahoo.com	0.54%	0.91%	-40%
Note - data is based on a custom category of 53 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

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About the Author

Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj’s background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj’s blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj’s writing at popular marketing publications.