Shaun Low

This is a great article by Chris Winfield, one of the top social media marketing specialists and a frequent collaborator with The Happy Guy Marketing: You’ve Made Digg - Now What?

As with so many business decisions, people tend to rush in without a long-range plan. The script is usually the same…

Hey, let’s get the latest gadget.

Cool gadget.

Now what?

I wrote about the same problem in this article about website planning, because so many companies still are rushing out to build a website without a clue what they want that website to do for them.

Chris offers a few good suggestions on what to do about a page that has benefited from a surge in popularity as the result of a home page Digg appearance, including reoptimizing the page, adding calls to action, advertising on it, or redirecting it to another page. I would add that basically you can do pretty much anything you want with the page. For example, you could simply add the page a related survey geared to building leads for your telemarketing operations. Just keep in mind what people visiting it will be expecting. If they come expecting a video on how to carve fruits for a New Year’s Eve party, don’t fill the page with wallpaper remover products.

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About the Author

David Leonhardt is a Canada-based SEO and viral marketing consultant. He operates in English, French and Spanish, providing custom SEO programs for clients aiming to be top players in their niches.

http://www.seo-writer.com/blog/

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This entry was posted on Thursday, November 29th, 2007 at 4:00 pm and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.