Reasons why RSS feed readers unsubscribe

In todays blogsphere it is entirely possible for your feed count to decrease while at the same time your content is getting stronger and better. Spikes in feed counts do happen if your site hits the front page of Digg or Slashdot but retaining these readers is the key to your success. I will cover a few of the many reasons why readers can unsubscribe to your feed.

  • Blog changes focus

In other words this can be described as too much off topic posting. Stick to your niche. Your investing blog should not drift off into the computer industry, nothing offends your readers more when you talk about something totally off topic.

  • Too many posts

This doesn’t mean that updating a blog more than once a day is a bad thing, but I have subscribed to feeds and it came to the point that the posts became too overwhelming and I had to unsubscribe.

  • Uninteresting content

Your blog must have an audience. No audience, no reason to run your blog. If you put out boring content that has no importance to anyone you will not get any noticable traffic.

  • Posts are too long

People simply don’t have the time to read a 7000 word article. People are impatitent and you should be able to get your point across before you lose the interst of the reader

  • Negative blogging

Creating an atmosphere of negative blogging will cause your readers to not want to visit your blog. You should be positive with the majority of your posts to keep your readers happy when they come to your site.

  • Irrelevant Content

Your readers come to your site to read whatever you have to say about your niche. If your blog is not relevant to your niche you will loose readers.

  • Blog titles do not describe content

Often times your title is the first thing your reader looks at in the making the decision to read the full post or skip it. Your title has to catch the readers attention and at the same time must effectively describe the post.

  • The bloggers ego

Just because you run a successful blog great, give yourself a pat on the back and move on, nobody wants to listen to an egotistical blogger. If you consistently pump out good content your blog will speak for itself :) .



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13 Comments »

Comment by Meili

June 27th, 2007 at 9:52 am

Hello, good job on this post . If you want more tips, check my blog out. It is about giving tips and tricks to other bloggers on how to make money. Do leave me some comments and tell me what you think. Thanks!

 
Comment by Meili

June 27th, 2007 at 10:06 am

Thanks Shaun! I have subscribed to yours, through yahoo. Thanks for your visit and I look forward to reading more of your stuff.

 
Comment by shman

June 27th, 2007 at 12:08 pm

Hey, another great post :). You haven’t mentioned that there could be also other blog in same niche which produces better content. It’s not very often but it happens.

 

June 27th, 2007 at 5:26 pm

[…] Reasons why RSS feed readers unsubscribe […]

 
Comment by highway Subscribed to comments via email

June 27th, 2007 at 8:19 pm

learnt something useful.. thanks!

 

June 29th, 2007 at 11:49 am

Peace Shaun!!!

This is a great post, especially for me being a newbie to the blogsphere. This definitely news I can used. Thanx for answering a lot of questions I had and saving me a lot of time and grief. Now I can be more pro active with my new found business of blogging!!!

 
Comment by Avinash Subscribed to comments via email

July 4th, 2007 at 2:26 pm

The last point is the only point that has started to become dangerous for bloggers because most of the new bloggers are pretty much talking self-crap on their blog and yeah, how much money they made last month. They need to get the fact straight that nobody wants to read your self-crap. I add crap because it IS crap. If you’ve to write about personal stuffs (earnings, traffic, etc), keep it limited to your personal blog.

If you have only one blog and you wanna make a career in blogging, please avoid these type of posts as much as you can. People aren’t interested in your personal stuffs.

The days are not far away when people will start to hate these type of bloggers. One more point you should have made in this post though.

People also tend to think bad of a blogger who posts news about all the web 2.0 services that s(he) read over at TechCrunch, Mashable or such other big blogs. The problem is that the blogosphere and search engines are already full of posts from big blogs and no one is interested in reading the same post on yet-another-blog.

The main point to note is that search engines rank posts from a big blog higher in the SERPs than a similar post written on a small blog. This is always a good thing to search in Google about a particular new web 2.0 service launch so you become clear if you need to write yet-another-similar-post or not.

Bloggers just aren’t trying to be creative. They follow bloggers like John Chow and end up talking too much about money making stuff. If one must blog about money making, affiliate marketing, blogging tips for beginners like how to get traffic to your blog, please keep these advice limited to one or two (max) post. Anything ‘too much’ is not healthy, neither for a blogger nor for his blog.

- Avi

 
Comment by Gregg Hawkins

July 17th, 2007 at 6:14 pm

Agreed! I also find it hard to gain readers! I’ve always stayed constant only between 10-20 readers. I’ve never gone past 20 though :(

-Gregg

 
Comment by Deron Sizemore

August 30th, 2007 at 11:30 am

Nice article here and I definitely agree with your thoughts.

To many posts and to long of posts are big ones for me. If you’re posting two or three articles a day, I just can’t catch up and read everything you’re writing a long with the other 70 blogs I have in my reader. I’ll normally remove you from my feed.

To long of posts is a big one too. No matter how great the content is, I don’t think anyone wants to sit and read a novel, I know I don’t. So, if you’re going to write a long post, at least break it up into different parts. I really try to keep my articles at a good length where people can come to the site and read what I’ve got to say in under five minutes or so.

It’s been my experience that most bloggers I’ve came into contact with are nice people and don’t carry to much of an ego. Most of the egotistical bloggers I’ve see are the ones looking to make a quick buck online and have the get rich quick type blogs where they are on their “quest to make a million” or something like that.

 
Comment by CASH for COMMENTS

September 6th, 2007 at 8:03 pm

Good post. I agree with you on these points.

 
Comment by CASH for COMMENTS

September 6th, 2007 at 8:04 pm

i thought it would be that some subscribe via email.. then get blasted with a daily feed that they would rather read once a week.

 
Comment by Web Design Subscribed to comments via email

May 18th, 2008 at 3:02 pm

When I subscribe to a feed, its because the blog offers value. Its rare that I unsubscribe and if I do it is because of a lot of the issues mentioned above. The key one for me is poor irrelevant content.

 
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