Shaun Low

I thought it would be interesting to break down the two leading sponsored post services Pay Per Post and ReviewMe to see what the differences are and hopefully help other bloggers in choosing the most appropriate service for their blog. To the naked eye both companies do the same thing- sell sponsored posts on a blog, however there are a few unique details that separate the two companies.

Entrance Requirements

PayPerPost is much easier to join than ReviewMe, they don’t have any minimum traffic level requirements. PayPerPost does however require your blog to be at least 90 days old and have a minimum of 20 posts. It also appears that PayPerPost only accepts English language blogs.

ReviewMe does have a minimum traffic requirement to your bog. When you sign up with ReviewMe you can instantly find out if you meet ReviewMe’s qualifications just by entering your blog’s URL and ReviewMe’s system will quickly give you a yes or no answer. ReviewMe takes in a number of factors to figure out if you qualify for their service, they take into account your blog’s Alexa ranking, Technorati ranking, and the estimated number of RSS subscribers. ReviewMe does accept non-English blogs.

Getting Sponsored Posts

With PayPerPost the publishers choose the advertisers. The advertisers place their post opportunities in the PayPerPost marketplace. The advertiser then lists the requirements of the post and how much they are willing to pay for the post. Publishers that meet those requirements will then write the paid post. The next step is to submit the URL containing the paid post to PayPerPost for approval. This process can take up to 72 hours. The post must stay on your blog for 30 days. After 30 days PayPerPost will check to see if your paid post is still live and still meets the opportunity requirements. If everything goes according to plan you will get paid for the post via PayPal.

With ReviewMe the advertiser chooses the publisher (opposite of PayPerPost). All of ReviewMe’s publishers have their own landing page which features their blog. Advertisers choose the most appropriate blog to have their product or service reviewed then send a review request to the blog they wish to have the paid post from. The blog owner will then have 48 hours to accept or reject the request, if accepted the blogger will have 48 hours to turn over the review for approval. At the end of each month the blogger will be paid for all of the reviews they completed throughout the month via PayPal.

Simply put there is much more opportunites with PayPerPost due to the fact that bloggers have the choice of many review opportunities in the PayPerPost marketplace. With ReviewMe the blogger must wait for the advertisers to call on you.

Disclosure Requirements

ReviewMe and PayPerPost both make it mandatory for the bloggers to disclose that the post they write is a paid review. PayPerPost offers the choice to disclose on each post that it is a paid review or the blogger can have a link on the post leading to a clearly visible disclosure policy.

PayPerPost allows the advertisers to set the tone of the review to either being positive, negative or neutral. I would say the majority of the advertisers using PayPerPost have neutral tones but that doesn’t stop some advertisers demanding positive reviews only.

ReviewMe does not have a tone requirement for any of the reviews. The publisher can be positive, negative or neutral. I feel with ReviewMe giving the freedom for the publisher to write honest reviews  the blog will remain completely honest and will increas reader trust.

 So how much will I make?

ReviewMe reviews start at $40.00 and goes up from there depending on what your rank for your blog is. PayPerPost reviews start at $4.00 and goes up from there.

With the way that ReviewMe is set up you do not have control over the amount of review offers therefor you might have a low request rate for your blog. With PayPerPost the publisher has the opportunity to decide on how many paid posts he/she is willing to write therefore the amount any blogger makes from PayPerPost is completely in the controll of the blogger.

ReviewMe takes 50% of the review price that your price is set at. If your price is set at $500.00 ReviewMe keeps $250 and you get the remaining $250.00. PayPerPost adds an additional 25% to the post price which is their fee. A post listed in the marketplace listed for $100.00 will cost the advertiser $125.00. The blogger will get $100.00 and PayPerPost makes $25.00.

Now that we have covered both aspects of PayPerPost and ReviewMe bloggers want to know which service is better. For any starter blogs, PayPerPost is clearly your only option because the prerequisites are much lower than ReviewMe. You have no limit to the amount of reviews you wish to do and I have seen small blogs making over $1000.00 per month using PayPerPost only because of the large amount of opportunities. You also need to find a balance between writing normal posts and paid posts but that makes for another post . Don’t go overboard with paid reviews. Mature blogs can potentially make more with ReviewMe, you definatly won’t have as many review opportunities with ReviewMe but the reviews you do will pay more.

I will be taking my own advice and start with PayPerPost and see where I go from there. If you use either PayPerPost or ReviewMe please share your experiences with it so far so we can all hear your story and learn from it. Please do this in the comments below.

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This entry was posted on Wednesday, June 6th, 2007 at 7:34 am and is filed under Blogging, Investing, The Net. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.