Smart Marketing by Carlsberg
Aug. 17th, 2007 by ShaunHere is a perfect example of internet marketing at its best. Everyone knows the old mentos and Diet Coke experiment. Well if not I will quickly explain it, put a mentos tab into a 2 litre Diet Coke bottle, sit back and watch it fizz like Old Faithful. Well this video basically makes fun of that experiment..you’ll understand once you see the video. The guy puts a mentos in the beer (Carlsberg) and waits to see what happens.
This video is really funny but at the same time it is a great marketing ploy on Carlsberg’s behalf. They made a funny video with the center of attention being around their product, (their beer). This video has already been viewed over one million times. Thats basically one million impressions of free advertising. This silly 40 second video probably cost Carlsberg nothing to make and now has been seen by over one million viewers. Nothing new in the internet world just thought I would like to share this.
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August 18th, 2007 at 4:19 am
This is a rip-off of one that was done with tetleys beer
August 18th, 2007 at 11:47 am
oh haha I had no idea I haven’t seen that video before and this was the first time I saw this video.
June 26th, 2009 at 3:45 am
Haha this was a great video. I was not expecting that one. It seemed like an innocent little home video. Lol. You are right though, the video does seem like it cost them a mere penny. Great marketing ploy on their part!
-Randy
September 1st, 2010 at 12:11 am
Oh my god I totally did not expect that or see that coming!!! That’s definitely viral worthy!
Till then,
Jean
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