Technorati to Focus on Bloggers

Dec. 4th, 2007 by Karl Long

Hallelujah, Tech Crunch just reported that Technorati has made some drastic design changes and is commiting to support their core customers, ie. the blogger themselves. For the moment I don’t see very much evidence of real tools or support for bloggers but it is early days.

Last week I saw a demo of the new products, which CEO Richard Jalichandra and VP Engineering Dorion Carroll say reflect the company’s re-dedication to their core audience: bloggers and advertisers.

Hmm, I don’t like the “and advertisers” caveat, but hey, at least they got they have figured out who their customers are.

I wrote an article back in August called “can blogger save Technorati” and here were my list of feature requests:

Merging domain names of claimed blogs, I’m sick of having two scores for experiencecurve.com and blog.experiencecurve.com and i’m sure any wordpress and typepad folks would appreciate that one
A more meaningful multi-metric “authority” measure, who cares how many linked in the last 6 months, all that measures is link baiting
Real blog categorization and vertical blog scoreboards, Boing Boing is not in the same ball park as TechCrunch, or Web-Strategist, or Marketing Profs Daily fix, so lets move on from the top 10K
If I have a pro account my blog should get priority indexing
Track comments as well as trackbacks
Take the lead in establishing engagement metrics
Help people build “top ten blog” lists save everyone reinventing it all the time

I’d definitely still like to see some of these features, currently the only thing that I see being evidence of their commitment to bloggers is the “blogger central” area of the new technorati site, which is really a collection of articles of interest to bloggers.

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About the Author

Karl Long believes the experience is the marketing and social media is how customers share experience and has been blogging about it for several years. Karl’s primary blog Experiencecurve lives at the intersection of marketing, social media, social software and remarkable customer experience. Karl holds an MBA in Design Management from the University of Westminster and is currently the Web/Social Media Integration Manger for the video game group at Nokia. Karl also writes about t-shirts at tcritic.com